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Web Analytics · Conversion Tracking · MeasurementTracking & Measurement

Your marketing is only asgood as your data.

Accurate GA4, GTM, Google Ads, Meta CAPI and server-side tracking for businesses that depend on reliable conversion data.

Stop making budget decisions on missing conversions, broken attribution, duplicate events and analytics no one trusts.

Book a Free Consultation → Get a Tracking Audit
Diagnostics

Is your tracking really working?

Most businesses don't have a traffic problem. They have a measurement problem — and it usually shows up as numbers that disagree with each other.

ga4 ≠ backend

GA4 doesn't match your backend

Your store reports one number of purchases. GA4 reports another. Nobody can say which one to trust.

missing_conversion

Google Ads isn't tracking conversions

Campaigns may be generating leads or sales that never get attributed back to the click that produced them.

event_not_received

Meta is missing events

Browser-only tracking drops customer actions to ad blockers, ITP and consent behaviour before they ever reach Meta.

duplicate_event

Duplicate conversions

Weak event architecture records the same purchase two or three times, and every optimisation decision inherits the error.

attribution_lost

Broken attribution

You can't say which campaign, keyword or channel actually produced the customer — only that revenue arrived.

checkout_blocked

Shopify tracking gaps

Checkout restrictions, theme updates and custom apps quietly break purchase tracking after it was working fine.

session_restart

Cross-domain drop-off

A user moves to your booking or payment domain, the session restarts, and the original source is replaced by a referral.

no_first_party

No first-party strategy

Browser restrictions and privacy changes keep shortening cookie lifetimes, and traditional tracking keeps losing reliability.

01/ 08 GA4 doesn't match your backend
Fix My Tracking →
Services

Analytics and tracking services.

Ten services, one connected container. Select any service for the full scope, process and FAQ.

TAGBEACON One container.
Every signal.
6 of 10 on the board
Who we help

Different businesses.
Same measurement problem.

Whether you sell products, generate leads or run subscriptions, accurate measurement is what tells you which part of your growth is real.

Book a Free Consultation →
  • Ecommerce BrandsShopify, WooCommerce, BigCommerce and custom stores with real revenue on the line.
  • SaaS CompaniesProduct-led funnels where signup, activation and expansion all need to be measurable.
  • Lead GenerationForm, call and booking-driven businesses that need lead quality in the data, not just lead volume.
  • Marketing AgenciesTeams who need tracking they can stand behind in a client reporting call.
  • Professional ServicesClinics, law firms, financial and B2B services with long, offline-heavy sales cycles.
  • Coaches & ConsultantsWebinar, call-booking and course funnels running across multiple platforms.
  • B2B CompaniesCRM-driven pipelines where the conversion that matters happens weeks after the click.
  • StartupsEarly teams that want measurement built right before the ad spend scales.
Engagement process · the ascent

A tracking process built for accuracy.

We don't just install tags. We design your measurement around how you actually make money, then prove it works before we hand it over. Seven steps, four phases, same order every time.

Phase 1 of 4 · Understand 5,364 m
Step 01 of 07 · Discover

Learn how your business actually converts

Your website, funnel, ad platforms, CRM and customer journey — including the steps that happen off the website entirely.

You getA short brief of your funnel, platforms and the decisions the data has to support.

  1. 01 · Learn how your business actually converts Understand
    Your website, funnel, ad platforms, CRM and customer journey — including the steps that happen off the website entirely. You get: A short brief of your funnel, platforms and the decisions the data has to support.
  2. 02 · Inspect what exists today Understand
    We check the current setup for gaps, errors, duplication and attribution problems, and document every one of them. You get: An audit of every gap, error and duplicate, ranked by impact.
  3. 03 · Write the measurement plan Track
    An event and parameter schema, a conversion definition list, and a tracking architecture mapped to your objectives. You get: A measurement plan you approve before anything is built.
  4. 04 · Build it Track
    Tags, triggers, dataLayer structures, server containers, APIs, cookies and platform integrations. You get: Working tracking across your site, ad platforms and CRM.
  5. 05 · Validate every conversion Validate
    GTM Preview, GA4 DebugView, browser inspection, Meta Events Manager, Google Ads diagnostics and your own backend numbers. You get: A validation log that matches your own backend numbers.
  6. 06 · Hand over the map Measure
    You receive documentation of what was implemented, how it fires and what each event and parameter means. You get: Documentation your team can use without us.
  7. 07 · Improve over time Measure
    As platforms, privacy rules and your funnel change, we keep the data quality where it needs to be. You get: Ongoing checks as platforms, privacy rules and your funnel change.
Inside the work

Follow one order through a setup built right.

A customer buys $149 of running gear. Here is every place that sale shows up once we've done the work, and why each one matters to you.

yourstore.com/checkout/thank-youLive
Thanks, your order is confirmed Order #A-10482
Trail runner shoes × 1$119.00
Running socks × 2$30.00
Total$149.00
dataLayer · pushed on page load
dataLayer.push({
event: 'purchase',
ecommerce: {
transaction_id: 'A-10482',
value: 149.00,
currency: 'USD',
items: [ /* 2 items */ ]
}
});
Event · purchaseTags fired 4 · Not fired 1
GA4 — Event — purchaseFired
Google Ads — Conversion — purchaseFired
Meta — Purchase (browser)Fired
sGTM — Purchase (server)Fired
Legacy UA — TransactionRemoved

One firing path per conversion, so nothing is counted twice.

Browser pixelPurchaseevent_id: A-10482
Server · Conversions APIPurchaseevent_id: A-10482
Counted onceBoth copies matched on event_id and deduplicated
Event match quality8.4 / 10

Ad blocker on the customer's browser? The server copy still arrives.

view_item09:40:12
add_to_cart09:40:37
begin_checkout09:41:04
items2
purchase09:41:22
transaction_idA-10482
value149.00
currencyUSD
4 events · 0 errors · every parameter present
Orders recorded · last 30 daysChecked against your backend
Your backend1,284source
GA41,20794.0%
Google Ads1,18892.5%
Meta1,17191.2%

Each platform within 10% of your backend. The small gap is normal: ad blockers, declined cookies and cross-device journeys. Before the rebuild, GA4 saw 66% of these orders.

Purchases
1,284
▲ 12.4%
Revenue
$186k
▲ 9.1%
Cost / sale
$21.40
▼ 6.8%
Sales by channel
Ads Organic Meta Email Direct 412
Purchases · last 12 weeks
118 W1 W12
Order #A-10482 · $149.00Stop 1 of 6

Your site hands the real order details (ID, value, items) to the tracking layer. Nothing is guessed.

Illustrative interfaces — real client data is never published.

Why TagBeacon

Why businesses trust our tracking.

TagBeacon is a specialist analytics and conversion tracking practice. Tracking isn't a service we added on — it's the only thing we do.

Technical depth

Hands-on across GTM, GA4, ad platform APIs, dataLayer engineering and server-side containers — not a checklist implementation.

Accuracy first

Every implementation is tested and validated against platform tools and your backend before it's called done.

Business-focused

We don't track everything just because we can. We track what changes a decision you're going to make.

Clear documentation

You get a written record of what was implemented and why, so your team isn't dependent on us to understand it.

Platform-agnostic

Websites, ecommerce platforms, CRMs, ad platforms and custom systems — we work with what you already run.

Long-term thinking

We build scalable tracking architecture, not temporary fixes that break at the next theme update.

What changes when we're done

Same site, same traffic. The difference is numbers your team can trust and act on.

Purchases counted two or three timesEvery purchase counted once
Every platform reports a different numberOne number across GA4, Ads and Meta
Attribution lost between domainsSource kept from click to sale
0+
Projects completed

Audits, implementations and rescue jobs across every stack we support.

0+
Platforms supported

Analytics, ad platforms, ecommerce, CRM and server-side infrastructure.

0+
Countries served

Clients across North America, Europe, Asia-Pacific and the Middle East.

Stack

Our tracking and analytics stack.

The platforms we implement, connect and validate every week, and how your data moves between them.

Pick any platform

Hover or tap a platform to see what we set up in it.

The founder

Getting the numbers right since 2021

Mehrab, founder of TagBeacon
MehrabFounder, TagBeacon

Mehrab is the founder of TagBeacon and a conversion tracking specialist. For five years he has helped ecommerce brands, agencies and lead-gen businesses in more than 20 countries get GA4, Google Ads and Meta telling the truth, from quick pixel fixes to full server-side builds. Trained in civil engineering, he brings the same habit to every setup: measure twice, build once.

Expertise

  • Google Tag ManagerWeb & server containers5 yrs
  • Google Analytics 4Setup, audits, ecommerce5 yrs
  • Google AdsConversions & enhanced conversions5 yrs
  • Meta Pixel & CAPIBrowser + server, deduplicated5 yrs
  • Server-side & CRMsGTM, GoHighLevel, Zoho, Calendly5 yrs
Client feedback

What clients say.

Businesses that came to us with a tracking problem. Several came back with the next one.

5.0Average rating
20+Countries served
4Came back for more work
Engagements

How we work together.

Every business has a different tracking environment. These are starting points, not fixed packages.

Tracking Audit

A complete picture of what your current setup is getting wrong.

$199fixed scope
Request an audit →

Best forYou have tracking, but you don't trust the numbers.

What's included

  • GA4 & GTM audit
  • Google Ads conversion audit
  • Meta Pixel & CAPI audit
  • Ecommerce / lead event review
  • DataLayer & consent review
  • Written tracking health report
  • Prioritised fix list
Most requested

Tracking Implementation

A measurement system built, validated and documented end to end.

from $499per project
Get started →

Best forNew sites, rebuilds, or setups that need doing properly.

What's included

  • Measurement plan
  • GA4 + GTM build
  • Google Ads conversion tracking
  • Meta Pixel + CAPI
  • Ecommerce or lead event tracking
  • Full validation & QA
  • Handover documentation

Advanced Tracking

For complex, multi-platform environments.

Customscoped to you
Talk to an expert →

Best forHigh ad spend, server-side, CRM and multi-domain funnels.

What's included

  • Server-side GTM & custom domain
  • Meta CAPI & deduplication
  • Enhanced Conversions
  • Offline & CRM conversion imports
  • Cross-domain & funnel tracking
  • Advanced attribution
  • Ongoing support

Not sure which one fits? Tell us about your platforms, funnel and reporting needs, and we'll recommend a starting point and quote.

Get a recommendation →
Contact

Let's build tracking you can trust.

Tell us what's going wrong and we'll point you to the best next step, even if that turns out not to be us.

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Interact with the page — every CTA click and form event on this site is pushed to the dataLayer, exactly like we'd build it for you.